1978 Milton Bradley Simon Electronic Game

BRAND
YEAR 1978
MODEL TBA
POWER
CATEGORY
Toys and Hobbies
Toys and Hobbies
MINT VALUE Inexpensive ($25-$50)
RATING TBA

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VALUE / PRICE HISTORY

Average Price

$24.99

Highest Price

$49.99

Date Price Condition Type Title
2025-08-18 $19.99 Used Buy 1978 Simon Electronic Light Memory Game in Original Box Tested Milton Bradley
2025-08-17 $26.59 Used Buy Vintage Milton Bradley 1978 Simon Says Memory Game 4850 Used Complete
2025-08-17 $26.99 Used Buy Vintage Milton Bradley 1978 Simon Says Memory Game 4850 Used Complete
Average price is based on 15 recorded sales (max 10 shown).
Prices in USD. While all care is taken, there is no guarantee on accuracy of this data.
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ITEM REVIEW

The Simon Electronic Game was a memory skill game which was manufactured by Milton Bradley and ultimately released in 1978, and it consequently became a hit with its simple yet still challenging nad on players to repeat sequences of lights and sounds.

Background

Simon was brought to life through the ingenuity of Ralph H. Baer, also known as the “Father of Video Games,” and Howard J. Morrison, collaborating to improve upon a previous game called “Touch Me” by Atari, which Baer found lacking in appeal and creativity. The key was to create a captivating endeavor that was both fun and easy to comprehend—something that anyone could pick up but few could master.

The game was introduced to the public at a high-profile event in Studio 54—a venue that was itself iconic of the late 70s culture—and this launch positioned Simon teh just as a toy but a cultural artifact of the era, bridging the gap between traditional board games and the burgeoning field of electronic entertainment. The timing was perfect, as the late 70s and early 80s saw an upsurge in interest in electronic games, facilitating the way for Simon’s success.

Milton Bradley, a company with a rich history dating back to 1860, played a significant role in Simon’s distribution and popularity—known for classics like “The Game of Life” and “Battleship,” Milton Bradley had the infrastructure to push Simon into homes across America and beyond. Their proficiency in both manufacturing and marketing was paramount, allowing Simon to become a staple in many households.

Features

Features

Simon is best known for its straightforward design, which consists of four large buttons—each a different color and associated with a unique tone—and these buttons light up in sequences that players must ultimately memorize and replicate, with the sequences getting progressively longer and more complex as the game goes on.

The game operated on a relatively simple microprocessor that controlled the lights and sounds, ultimately making it affordable to produce while also ensuring it was reliable and easy to use—the simplicity of the technological framework was one of its key strengths, wiht it to be approachable to players of all ages without the need for intricate instructions or set-up.

Over the years, Simon has seen various iterations— “Super Simon” ultimately introduced additional gameplay features and was larger in size. “Pocket Simon” allowed fans to take the game on the go, providing a more transportable alternative. Then came “Simon Trickster,” which added new modalities and obstacles, and “Simon Swipe,” which implemented swiping gestures. More recently, “Simon Air” offered a contactless experience, using motion sensors to ascertain players’ movements.

Popularity and Legacy

Upon its release, Simon quickly became a favorite among kids and adults alike—its bright colors and catchy tunes were instantly recognizable, and it offered a unique challenge that was both addictive and satisfying. The sense of accomplishment was palpable, making it an enthralling game to play solo or with friends.

Simon’s popularity also inspired other electronic games, such as “Merlin” by Parker Brothers and “Bop It” by Hasbro—these games subsequently followed in Simon’s footsteps, incorporating elements of memory and reflexes, but each with their own twist on interactivity.

Simon has not only remained popular as a nostalgic piece but has also been adapted to fit modern tastes and technologies—it continues to be relevant even today, with digital versions and app adaptations that introduce the classic gameplay to new generations. This perpetual appeal has solidified Simon’s place in gaming history as a pioneer of electronic games.

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Availability and Collectability

Simon is still widely available in stores and online—Hasbro continues to produce new versions that keep the gameplay fresh and exciting. The game’s enduring popularity ensures that it remains a staple in toy stores and is often included in lists of classic toys.

For collectors, original versions of Simon, especially those from its initial release in 1978, can be quite valuable—the condition of the game— notably such as whether it still works, if it includes the original packaging, and the overall wear and tear— greatly affects its value. Collectors often pursue versions that are in good working order with minimal superficial damage.

While newer versions are readily available, vintage Simon games hold nostalgic value and can be a prized addition to collections of retro gaming memorabilia—the evolution of Simon over the years also makes it an interesting piece for those interested in the history of electronic games.

In summary, the Simon Electronic Game represents a blend of simple technology and engaging gameplay that captured the attention of players back in the late 70s and continues to do so—it has a legacy that is not just in the game itself, but in its influence on the development of electronic games that followed.

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