1950 Crayola Silly Putty

Silly Putty was a distinctly unique toy made from silicone-based materials, which was manufactured by the renowned company Crayola and subsequently released to the public in the year 1950.

Background

Silly Putty came into existence as a result of an unexpected scientific discovery that took place during the tumultuous period of World War II, specifically when James Wright, who was an engineer working at General Electric, accidentally created this fascinating substance while he was attempting to develop a substitute for synthetic rubber. By combining boric acid with silicone oil, Wright was able to produce a remarkable material that exhibited extraordinary physical properties, defying the traditional understanding of material science; it stretched and bounced in ways that were simply not possible with conventional substances.

Initially, the material seemed impractical for use in wartime manufacturing, as scientists and military researchers were unable to identify a specific and viable industrial application for it. Despite its unusual characteristics, the substance was set aside and shelved until Peter Hodgson, who was an unemployed marketing professional at the time, recognized its significant potential as a consumer product, leading him to purchase the manufacturing rights from General Electric and rebrand it as “Silly Putty,” thus giving it new life as a toy.

Features

Silly Putty possessed a variety of unique characteristics that distinctly set it apart from other toys that were available during its era:

• It could flow like a liquid when pressure was applied slowly and gently
• It would bounce impressively when it was dropped from a notable height
• It could be stretched extensively without breaking immediately, showcasing its resilience
• It had the remarkable ability to transfer printed images from newspapers and comics onto its surface
• It maintained its structural integrity across a wide range of temperature fluctuations

The primary composition of the toy included silicone polymers along with color pigments, which together created a non-Newtonian fluid that behaved in a uniquely different manner under various physical stresses. Its unpredictable nature fascinated children and adults alike, making it much more than just a simple plaything; it became a source of endless amusement and curiosity.

Popularity and Legacy

Initially marketed as an adult novelty item, Silly Putty rapidly transitioned into a beloved favorite among children. By the year 1955, it had become especially popular among kids who were aged between six and twelve years old. The product’s distinctive and eye-catching packaging, which consisted of plastic eggs that were reminiscent of traditional Easter decorations, contributed significantly to its unique marketing approach.

The toy’s expansion into international markets was particularly notable, with successful introductions occurring in countries such as the Soviet Union, Germany, Switzerland, the Netherlands, and Italy. Its quirky properties, combined with an affordable price point, transformed it into a global phenomenon that transcended cultural and geographical boundaries, reaching children around the world.

Video Reviews and Commercials

Silly Putty is a unique substance that behaves like both a solid and a liquid. When stretched slowly, it stretches like taffy, but when pulled quickly, it breaks. It bounces higher than a rubber ball and can transfer newspaper images when pressed and lifted. Store it in its egg container to prevent it from spreading.

Availability and Collectability

In the year 1977, Crayola acquired the exclusive manufacturing rights to Silly Putty, further solidifying its esteemed place in the rich history of toys. While the exact formula used in manufacturing remains proprietary and confidential, the basic concept of the toy has remained largely unchanged since its original invention.

Vintage Silly Putty packages, especially those that originated from the 1950s and 1960s, have become highly sought-after collectibles among enthusiasts. Collectors often prize the original packaging, as well as unique color variations and early production runs, reflecting a deep appreciation for the toy’s historical significance. The cultural importance of Silly Putty extends beyond mere nostalgia, as it represents a unique and innovative moment in mid-20th century consumer product development.

Modern versions of Silly Putty are still being produced, maintaining much of the original formulation that has captivated generations of users ever since its unexpected discovery during a wartime research project, ensuring that its legacy continues to thrive.